The 50-plus market [electronic resource] : the importance of demographics and geodemographics / John Rae.

By:

Rae, John [spk]

Material type:

FilmPublisher number: 2099 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing to the older consumerPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (57 min.) : color, sound)Other title:

Fifty-plus market : the importance of demographics and geodemographics

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Contents:

Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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