The 50-plus market [electronic resource] : the importance of demographics and geodemographics /
Rae, John,
The 50-plus market the importance of demographics and geodemographics / [electronic resource] : Fifty-plus market : the importance of demographics and geodemographics John Rae. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (57 min.) : color, sound). - Marketing to the older consumer : techniques to target the fastest growing population demographic . - Henry Stewart talks. Marketing & management collection. Marketing to the older consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2099 Henry Stewart Talks
Geodemographics.
Marketing.
Older consumers.
The 50-plus market the importance of demographics and geodemographics / [electronic resource] : Fifty-plus market : the importance of demographics and geodemographics John Rae. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (57 min.) : color, sound). - Marketing to the older consumer : techniques to target the fastest growing population demographic . - Henry Stewart talks. Marketing & management collection. Marketing to the older consumer .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2099 Henry Stewart Talks
Geodemographics.
Marketing.
Older consumers.