How the older market is evolving internationally [electronic resource] : the UK market / Dick Stroud. The Australian market / Gill Walker. The U.S.A. market /Chuck Nyren. The Netherlands market / Arjan in't Veld.

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FilmPublisher number: 2173 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing to the older consumerPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (70 min.) : color, sound)Subject(s):

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Contents: The status of UK 50 plus marketing -- The Australian perspective -- Advertising and marketing to baby boomers in the USA -- Marketing and advertising to the older consumer in the Netherlands.

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Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

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