The online newspaper user [electronic resource] : young, affluent and online savvy? / Trevor Vagg.
Material type:
FilmPublisher number: 2496 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Magazine and newspaper advertisingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Status | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How is the online newspaper audience different from the audience for printed newspapers -- Online versions increase newspaper reach overall -- Differences in attitudes and behaviour between online newspaper users and the broader online audience.
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Mode of access: World Wide Web.
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