Trade-up, trade-down [electronic resource] : models for capturing change in consideration set / Mark Garratt.

By:

Garratt, Mark [spk]

Material type:

FilmPublisher number: 2415 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketingPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (56 min.) : color, sound)Other title:

Trade-up and trade-down

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Contents:

Contents: Pricing issues that arise in categories where there are differences in quality -- Introduction to a methodology for understanding budget constraints, price-value of product attributes and price power of superior goods -- Case studies in health and beauty, and consumer electronics categories -- Comparison to results obtained from standard choice and conjoint methods.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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