Expressing organizations through corporate branding [electronic resource] / Majken Schultz.

By:

Schultz, Majken [spk]

Material type:

FilmPublisher number: 2611 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Managing organizationsPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (58 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: What is branding? -- Why do organizations become brands? -- Identity as a foundation for branding -- Identity between culture and image -- Narcissism and hyper-adaptation -- Analyzing a corporate brand -- Corporate brand alignment and misalignment -- Diagnosing your organization as a corporate brand -- A case of corporate branding: LEGO Group -- How to involve stakeholders in the corporate brand -- Dilemmas of brand management.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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