Chinhoyi University Of Technology OPAC
Image from Google Jackets

Scenarios : the art of strategic conversation / Kees van der Heijden.

By: Material type: TextPublication details: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005.Edition: 2nd edDescription: xxiv, 356 p. : ill. ; 24 cmISBN:
  • 0470023686 :
Subject(s): LOC classification:
  • HD30.3 .V36 2005
Online resources:
Contents:
The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 30.3 VAN (Browse shelf(Opens below)) c.038269 Available BK00457917
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 30.3 VAN (Browse shelf(Opens below)) c.038267 Available BK00457906
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 30.3 VAN (Browse shelf(Opens below)) c.038268 Available BK00457903

Includes bibliographical references (p. [347]-350) and index.

The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.

There are no comments on this title.

to post a comment.
Share
@2026 All rights reserved. C.U.T Library