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Visual persuasion : the role of images in advertising / Paul Messaris.

By: Material type: TextPublication details: Thousand Oaks ; London ; New Delhi : Sage Publications, c1997.Description: xxii, 297 p. : ill. ; 24 cmISBN:
  • 0803972466 (pbk. : alk. paper)
  • 9780803972469 (pbk. : alk. paper)
Subject(s):
Contents:
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
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Item type Current library Home library Call number Copy number Status Barcode
Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HF 5822 MES (Browse shelf(Opens below)) c.045854 Available BK0052523

Includes bibliographical references (p. 275-288) and index.

A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.

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