Advertising and intergrated brand promotion / by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.

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TextPublication details: New Delhi : Vikas Publishing House, 2002.Edition: 3rd edDescription: xxxix,773 p. : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5821 O'GU (Browse shelf(Opens below))	018550	Available	BK0001135

Includes index.

Includes bibliographical references.

2005

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