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Strategic management in the media : from theory to practice /

Küng, Lucy.

Strategic management in the media : from theory to practice / Lucy Küng. - London ; Thousand Oaks, Calif. : SAGE, 2008. - 248 pages : illustrations ; 25 cm.

Includes bibliographical references (p. [224]-239) and index.

ISBN: 9781412903134 (pbk.) : $33.49

LCCN: 2007938105

Nat. Bib. No.: GBA680502 bnb

Nat. Bib. Agency Control No.: 013557797 Uk

Subjects--Topical Terms:
Mass media--Management.
Strategic planning.

LC Class. No.: P96.M34 / K86 2008

Dewey Class. No.: 302.23068

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