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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 0131457578

LCCN: 2004029595

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2006

Dewey Class. No.: 658.8

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