Marketing management / (Record no. 11927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01155cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000019389 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041214s2006 njum b a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004029595 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131457578 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)57283929 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b59105471 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | c=Program for Cooperative Cataloging |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 729, [45] p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956-. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip055/2004029595.html">http://www.loc.gov/catdir/toc/ecip055/2004029595.html</a> |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 100506 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | &aq050606osupfw |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | MARS |
| 913 ## - | |
| -- | N |
| 989 ## - | |
| -- | 20230822095114.0 |
| -- | 1430738153 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.13 KOT | BK0033604 | 09/21/2023 | c.025131 | 09/21/2023 | Books |