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Advertising theory and practice /

Sandage, C.H.

Advertising theory and practice / by SANDAGE, C.H.FRYBURGER, Vernon and ROTZOLL, Kim. - 11th. - Delhi : A.I.T.B.S, 2004. - xv, 509p. : ill. - (The Irwin Series in Marketing) .

Includes index.

ISBN: 8185386633

Subjects--Topical Terms:
Advertising.
Advertising.

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