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Advertising theory and practice / (Record no. 11936)

MARC details
000 -LEADER
fixed length control field	00747cam a2200253 4500
001 - CONTROL NUMBER
control field	0000008395
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150417s2004 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8185386633
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Sandage, C.H.
245 10 - TITLE STATEMENT
Title	Advertising theory and practice /
Statement of responsibility, etc.	by SANDAGE, C.H.FRYBURGER, Vernon and ROTZOLL, Kim.
250 ## - EDITION STATEMENT
Edition statement	11th.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi :
Name of publisher, distributor, etc.	A.I.T.B.S,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 509p. :
Other physical details	ill.
490 0# - SERIES STATEMENT
Series statement	(The Irwin Series in Marketing)
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
Source of heading or term	sears.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	FRYBURGER, Vernon.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	ROTZOLL, Kim.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	061020
989 ## -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5823 SAN	BK0007515	09/21/2023	020016	09/21/2023	Books