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The effectiveness of branding and packaging as marketing management tools for the agricultural seed firms in Zimbabwe : a case study of SEED-CO from 2000-2013 /

Chinhanga, Samuel Solomon.

The effectiveness of branding and packaging as marketing management tools for the agricultural seed firms in Zimbabwe : a case study of SEED-CO from 2000-2013 / by Samuel Solomon Chinhanga. - ed. - 2013. - ix, 141 p. : ill. ; cm.

Dissertation (Msc.)--Chinhoyi University of Technology, 2013.

Includes Bibliographical references (p.129-141) and abstract.

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Branding.
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