The effectiveness of branding and packaging as marketing management tools for the agricultural seed firms in Zimbabwe : (Record no. 14111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00917nam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000024333 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921140001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140623s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | $ |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chinhanga, Samuel Solomon. |
| 245 14 - TITLE STATEMENT | |
| Title | The effectiveness of branding and packaging as marketing management tools for the agricultural seed firms in Zimbabwe : |
| Remainder of title | a case study of SEED-CO from 2000-2013 / |
| Statement of responsibility, etc. | by Samuel Solomon Chinhanga. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 141 p. : |
| Other physical details | ill. ; |
| Dimensions | cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Dissertation (Msc.)--Chinhoyi University of Technology, 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographical references (p.129-141) and abstract. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chinhoyi University of Technology. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 140623 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HD 59.2 CHI | BK00461097 | 09/21/2023 | 09/21/2023 | Books |