Digital marketing : strategy, impemantation and practice /
Chaffey, Dave.
Digital marketing : strategy, impemantation and practice / by Dave Chaffey. - 5th ed. - Essex : Pearson, 2012. - xxix, 698 p. : ill. ; 25 cm.
Includes index.
Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.
9780273746102 $40
Marketing--Management.
Electronic commerce--Management.
Internet marketing.
Consumer behavior.
Strategic planning.
Marketing--Management.
Electronic commerce--Management.
Internet marketing.
Consumers.
Strategic planning.
HF5415.13 / .U735 2004
658.8/4
Digital marketing : strategy, impemantation and practice / by Dave Chaffey. - 5th ed. - Essex : Pearson, 2012. - xxix, 698 p. : ill. ; 25 cm.
Includes index.
Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.
9780273746102 $40
Marketing--Management.
Electronic commerce--Management.
Internet marketing.
Consumer behavior.
Strategic planning.
Marketing--Management.
Electronic commerce--Management.
Internet marketing.
Consumers.
Strategic planning.
HF5415.13 / .U735 2004
658.8/4