Digital marketing : (Record no. 18147)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01935cam a22004454a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000022635 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231018145549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030327s2012 njum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273746102 |
| Terms of availability | $40 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)51983249 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | GHG |
| -- | BGU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | c=Program for Cooperative Cataloging |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .U735 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | strategy, impemantation and practice / |
| Statement of responsibility, etc. | by Dave Chaffey. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Essex : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 698 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Management. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers. |
| Source of heading or term | sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chadwick, Fiona Ellis. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 130130 |
| 913 ## - | |
| -- | N |
| 989 #7 - | |
| -- | 20230822095114.0 |
| -- | 1401800014 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 10/18/2023 | 1 | HF 5415.13 CHA | BK0042436 | 11/18/2025 | 10/27/2025 | c.034253 | 10/18/2023 | Books | ||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 10/18/2023 | HF 5415.13 CHA | BK0042433 | 10/18/2023 | c.034252 | 10/18/2023 | Books | ||||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 10/18/2023 | HF 5415.13 CHA | BK0042428 | 10/18/2023 | c.034251 | 10/18/2023 | Books | ||||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 10/18/2023 | HF 5415.13 CHA | BK0042432 | 10/18/2023 | c.034250 | 10/18/2023 | Books |