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Marketing research and consumer behaviour /

Sumathi, S.

Marketing research and consumer behaviour / by S. Sumathi and P. Saravanavel. - New Delhi : Vikas, 2003. - xvi, 761p : ill ; cm.

ISBN: 8125914765

Subjects--Topical Terms:
Consumer behaviour.
Marketing research (Marketing)

LC Class. No.: HF5415.3 / SUM

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