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Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits /

Lewis, Herschell Gordon.

Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / by Herschell Gordon Lewis. - Kuala Lumpur : Golden books centre SDN. BHD, 1993. - xiii,360p.

Includes glossary and index.

ISBN: 9837200871

Subjects--Topical Terms:
Direct marketing.
Direct marketing.

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