Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / (Record no. 282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000001161 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150417s1993 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9837200871 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lewis, Herschell Gordon. |
| 245 10 - TITLE STATEMENT | |
| Title | Direct marketing strategies and tactics : unleash the power of direct marketing for bigger profits / |
| Statement of responsibility, etc. | by Herschell Gordon Lewis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kuala Lumpur : |
| Name of publisher, distributor, etc. | Golden books centre SDN. BHD, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,360p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| Source of heading or term | sears |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 051003 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.126 LEW | BK0008023 | 09/21/2023 | 018602 | 09/21/2023 | Books | |||||
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.126 LEW | 09/21/2023 | 09/21/2023 | Books |