Strategic marketing management /
Aaker, David A.
Strategic marketing management / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005. - xii, 356 p. : ill. ; 23 cm.
Includes index.
0471359955
2004042209
Marketing--Management.
Marketing--Management.
HF5415.13 / .A23 2005
658.8
Strategic marketing management / David A. Aaker. - 7th ed. - Hoboken, NJ : John Wiley, c2005. - xii, 356 p. : ill. ; 23 cm.
Includes index.
0471359955
2004042209
Marketing--Management.
Marketing--Management.
HF5415.13 / .A23 2005
658.8