Strategic marketing management / (Record no. 2831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928cam a22003374a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010734 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040220e200500 njum a001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004042209 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471359955 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)54529377 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b5850753x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | c=Program for Cooperative Cataloging |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A23 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc. | David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 356 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | sears |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070111 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | cwb040930 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | MARS |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.13 AAK | BK0004126 | 09/21/2023 | 09/21/2023 | Books |