Public relations for marketing management /
Jefkins, Frank William.
Public relations for marketing management / Frank Jefkins. - London : Macmillan, 1978. - x, 182 p. : graphs. - Macmillan studies in marketing management. .
Includes bibliographical references and index.
79306596
Public relations--Marketing--Management.
Public relations for marketing management / Frank Jefkins. - London : Macmillan, 1978. - x, 182 p. : graphs. - Macmillan studies in marketing management. .
Includes bibliographical references and index.
79306596
Public relations--Marketing--Management.