Public relations for marketing management / (Record no. 2920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00795cam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010888 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 790615s1978 enkm b a00110 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 79306596 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 5137852 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | OCL |
| -- | MIA |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .J44 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank William. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations for marketing management / |
| Statement of responsibility, etc. | Frank Jefkins. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 182 p. : |
| Other physical details | graphs. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Macmillan studies in marketing management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Marketing |
| -- | Management. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070205 |
| 913 ## - | |
| -- | N |
| 989 ## - | |
| -- | 20230822095114.0 |
| -- | 1430738153 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HD 59 JEF | BK0007091 | 09/21/2023 | 005495 | 09/21/2023 | Books |