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Strategic marketing communications : new ways to build and intergrate communications /

Smith, P.R.

Strategic marketing communications : new ways to build and intergrate communications / by P.R. Smith, Chris Berry and Alan Pulford. - Revised ed. - London : Kogan, 1999. - xii, 300 p. ; cm.

Includes bibliography and index.

ISBN: 0749429186 : $

Subjects--Topical Terms:
Strategic marketing.
Communication.
Communication.

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