Strategic marketing communications : (Record no. 3318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00858nam a22002652 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000017815 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090623s1999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749429186 : |
| Terms of availability | $ |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P.R. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing communications : |
| Remainder of title | new ways to build and intergrate communications / |
| Statement of responsibility, etc. | by P.R. Smith, Chris Berry and Alan Pulford. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 300 p. ; |
| Dimensions | cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication. |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berry, P.R. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulford, Alan. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 090623 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5411 SMI | BK0030234 | 09/21/2023 | c.023607 | 09/21/2023 | Books |