Chinhoyi University Of Technology OPAC

Principles of direct and database marketing /

Tapp, Alan.

Principles of direct and database marketing / Alan Tapp. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xiv, 489 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0273683551 (pbk.) 9780273683551 (pbk.)

2004051223


Direct marketing.
Database marketing.
Direct marketing.

HF5415.126 / .T35 2005 HF5415.126 / .T35 2005

658.8/72
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