Principles of direct and database marketing /
Tapp, Alan.
Principles of direct and database marketing / Alan Tapp. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xiv, 489 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273683551 (pbk.) 9780273683551 (pbk.)
2004051223
Direct marketing.
Database marketing.
Direct marketing.
HF5415.126 / .T35 2005 HF5415.126 / .T35 2005
658.8/72
Principles of direct and database marketing / Alan Tapp. - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2005. - xiv, 489 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273683551 (pbk.) 9780273683551 (pbk.)
2004051223
Direct marketing.
Database marketing.
Direct marketing.
HF5415.126 / .T35 2005 HF5415.126 / .T35 2005
658.8/72