Principles of direct and database marketing / Alan Tapp.

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Material type: Text

TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005.Edition: 3rd edDescription: xiv, 489 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415.126 TAP (Browse shelf(Opens below))	c.022902	Available		BK0032102

Includes bibliographical references and index.

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