Marketing research : a practical approach for the new Millenium /
Hair, Joseph F.
Marketing research : a practical approach for the new Millenium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. - New Delhi : Tata McGraw-Hill, 2000. - xxii, 681 p. : ill. + CD-ROM. - (McGraw-Hill/Irwin Series in Marketing) .
Includes bibliographical references and index.
0256195552
Marketing research.
Marketing research : a practical approach for the new Millenium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. - New Delhi : Tata McGraw-Hill, 2000. - xxii, 681 p. : ill. + CD-ROM. - (McGraw-Hill/Irwin Series in Marketing) .
Includes bibliographical references and index.
0256195552
Marketing research.