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Marketing research : (Record no. 4034)

MARC details
000 -LEADER
fixed length control field	00798cam a2200229 4500
001 - CONTROL NUMBER
control field	0000019895
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921134913.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100917s2000 xx 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256195552
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hair, Joseph F.
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	a practical approach for the new Millenium /
Statement of responsibility, etc.	Joseph F. Hair, Robert P. Bush and David J. Ortinau.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	2000.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 681 p. :
Other physical details	ill. +
Accompanying material	CD-ROM.
490 0# - SERIES STATEMENT
Series statement	(McGraw-Hill/Irwin Series in Marketing)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bush, Robert P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ortinau, David J.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	100917
989 ## -
--	20230822095114.0

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HF 5415.2 HAI	BK0034867	09/21/2023	c.026145	09/21/2023	Books