Marketing principles & perspectives /
Bearden, William O., 1945.
Marketing principles & perspectives / Marketing principles and perspectives. William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. - 4th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2004. - x1, 596 p. : ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographies.
0072539097
Marketing--United States.
Marketing principles & perspectives / Marketing principles and perspectives. William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. - 4th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2004. - x1, 596 p. : ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographies.
0072539097
Marketing--United States.