Marketing principles & perspectives / (Record no. 4086)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00914cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000020039 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921134917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | xxm a000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072539097 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.1 BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O., |
| Dates associated with a name | 1945. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing principles & perspectives / |
| Statement of responsibility, etc. | William O. Bearden,Thomas N. Ingram, Raymond W. Laforge. |
| 246 0# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing principles and perspectives. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x1, 596 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaForge, Raymond W. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 101102 |
| 913 ## - | |
| -- | 7 |
| 989 ## - | |
| -- | 20230822095114.0 |
| -- | 1430738153 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.1 BEA | BK0035054 | 09/21/2023 | c.026388 | 09/21/2023 | Books |