International marketing /
Ghauri, Pervez.
International marketing / by Pervez Ghauri and Philip Cateora. - 2nd ed. - London : McGraw-Hill/Irwin, c2006. - xxxiv, 664 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780077108304 : $40 0071111026 (international : alk. paper)
2003064164
Export marketing.
International business enterprises.
Multinational corporations.
HF1416 / .C375 2005
658.8/4
International marketing / by Pervez Ghauri and Philip Cateora. - 2nd ed. - London : McGraw-Hill/Irwin, c2006. - xxxiv, 664 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780077108304 : $40 0071111026 (international : alk. paper)
2003064164
Export marketing.
International business enterprises.
Multinational corporations.
HF1416 / .C375 2005
658.8/4