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Global marketing management.

Keegan, Warren J.

Global marketing management. - 7th ed. - New Delhi : Prentice-Hall of India, 2009. - 643 p. ; cm.

Includes index.

Includes bibliographical references.

Details of global marketing environment, opportunities, programs and marketing strategy.

ISBN: 9788177580082 : $40

Subjects--Topical Terms:
Marketing--Management.
Export--Management.
Marketing--Management.

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