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Global marketing management. (Record no. 4642)

MARC details
000 -LEADER
fixed length control field	01186cam a22003252 4500
001 - CONTROL NUMBER
control field	0000021510
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921134957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120326s2009 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788177580082 :
Terms of availability	$40
040 ## - CATALOGING SOURCE
Original cataloging agency	Your Holding Symbol
Transcribing agency	Your Holding Symbol
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keegan, Warren J.
245 10 - TITLE STATEMENT
Title	Global marketing management.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice-Hall of India,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	643 p. ;
Dimensions	cm.
500 ## - GENERAL NOTE
General note	Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc.	Details of global marketing environment, opportunities, programs and marketing strategy.
591 ## -
--	2005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export
General subdivision	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
Source of heading or term	sears.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	120326
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 KEE	BK0041702	09/21/2023	c.031021	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 KEE	BK0041699	09/21/2023	c.031020	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 KEE	BK0041696	09/21/2023	c.031019	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 KEE	BK0041693	09/21/2023	c.031018	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 KEE	BK0041709	09/21/2023	c.031022	09/21/2023	Books