Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 5th ed. - Pearson Education ; London : FT Prentice Hall, 2012. - xv, 578 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273740933 : $65.00 0273706977 (pbk. : alk. paper)
2007041193
Target marketing.
Marketing--Management.
Target marketing.
Marketing--Management.
HF5415.127 / .H66 2008
658.8/02
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 5th ed. - Pearson Education ; London : FT Prentice Hall, 2012. - xv, 578 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273740933 : $65.00 0273706977 (pbk. : alk. paper)
2007041193
Target marketing.
Marketing--Management.
Target marketing.
Marketing--Management.
HF5415.127 / .H66 2008
658.8/02