Normal view MARC view ISBD view

Marketing strategy and competitive positioning / (Record no. 4662)

MARC details
000 -LEADER
fixed length control field	01739cam a22004574a 4500
001 - CONTROL NUMBER
control field	0000021543
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921134959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	071004s2012 enkm b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2007041193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273740933 :
Terms of availability	$65.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273706977 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)156831246
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)156831246
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BTCTA
--	BAKER
--	YDXCP
--	BWKUK
--	BWK
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.127
Item number	.H66 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/02
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hooley, Graham J.
245 10 - TITLE STATEMENT
Title	Marketing strategy and competitive positioning /
Statement of responsibility, etc.	Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Pearson Education ;
--	London :
Name of publisher, distributor, etc.	FT Prentice Hall,
Date of publication, distribution, etc.	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 578 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing.
Source of heading or term	sears.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
Source of heading or term	sears.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Nicolaud, Brigitte.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	120327
913 ## -
--	N
989 #7 -
--	20230822095114.0
--	1401800014

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0041662	09/21/2023	c.030753	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0041663	09/21/2023	c.030752	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0041664	09/21/2023	c.030751	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0041665	09/21/2023	c.030750	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0041666	09/21/2023	c.030749	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK00420372	09/21/2023	c.033749	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK00455384	09/21/2023	c035046	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK00455387	09/21/2023	c.035047	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK00455390	09/21/2023	c.035048	09/21/2023	Books