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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Pearson Education ; London : FT Prentice Hall, 2008. - xviii, 614 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273706977 : $50.00

LCCN: 2007041193

Subjects--Topical Terms:
Target marketing.
Marketing--Management.
Target marketing.
Marketing--Management.

LC Class. No.: HF5415.127 / .H66 2008

Dewey Class. No.: 658.8/02

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