Normal view MARC view ISBD view

Marketing strategy and competitive positioning / (Record no. 4776)

MARC details
000 -LEADER
fixed length control field	01360cam a22003854a 4500
001 - CONTROL NUMBER
control field	0000021862
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120621s2008 enkm b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2007041193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273706977 :
Terms of availability	$50.00
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)156831246
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)156831246
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.127
Item number	.H66 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/02
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hooley, Graham J.
245 10 - TITLE STATEMENT
Title	Marketing strategy and competitive positioning /
Statement of responsibility, etc.	Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Pearson Education ;
--	London :
Name of publisher, distributor, etc.	FT Prentice Hall,
Date of publication, distribution, etc.	2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 614 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing.
Source of heading or term	sears.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
Source of heading or term	sears.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Nicolaud, Brigitte.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	120621
913 ## -
--	N
989 #7 -
--	20230822095114.0
--	1401800014

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0043446	09/21/2023	c.032361	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0043443	09/21/2023	c.032360	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0043440	09/21/2023	c.032359	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK0043445	09/21/2023	c.032358	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.127 HOO	BK00460800	09/21/2023		09/21/2023	Books