From brand vision to brand evaluation : the strategic process of growing and strengthening brands /
De Chernatony, L.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 3rd ed. - Amsterdam : Butterworth-Heinemann, 2010. - xvi, 376 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
9781856177733
Brand name products.
Trademarks.
Product management.
HD69.B7 / D46 2006
658.827
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 3rd ed. - Amsterdam : Butterworth-Heinemann, 2010. - xvi, 376 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
9781856177733
Brand name products.
Trademarks.
Product management.
HD69.B7 / D46 2006
658.827