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From brand vision to brand evaluation : (Record no. 4867)

MARC details
000 -LEADER
fixed length control field	00948cam a2200277 a 4500
001 - CONTROL NUMBER
control field	0000022046
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120822s2006 enkmf b a001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781856177733
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	D46 2006
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	De Chernatony, L.
Fuller form of name	(Leslie)
245 10 - TITLE STATEMENT
Title	From brand vision to brand evaluation :
Remainder of title	the strategic process of growing and strengthening brands /
Statement of responsibility, etc.	Leslie de Chernatony.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Amsterdam :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 376 p. :
Other physical details	ill. (some col.) ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Trademarks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	120822
913 ## -
--	N
989 ## -
--	20230822095114.0
--	1430738153

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HD 69 DEC	BK0044932	09/21/2023	c.031356	09/21/2023	Books
				Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023		HD 69 DEC	BK00458421	09/21/2023	c.039264	09/21/2023	Books