Marketing 3.0 : from products to customers to the human spirit /
Kotler, Philip.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470598825 (hbk.) : US$40 0470598824 (hbk.)
GBB011772 bnb
Marketing.
HF5415 / .K68 2010
658.8
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470598825 (hbk.) : US$40 0470598824 (hbk.)
GBB011772 bnb
Marketing.
HF5415 / .K68 2010
658.8