Normal view MARC view ISBD view

Marketing 3.0 : (Record no. 4891)

MARC details
000 -LEADER
fixed length control field	01173cam a2200337 a 4500
001 - CONTROL NUMBER
control field	0000022116
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100126s2010 njum b a001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB011772
Source	bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470598825 (hbk.) :
Terms of availability	US$40
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0470598824 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)503640358
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)503640358
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.K68 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Marketing 3.0 :
Remainder of title	from products to customers to the human spirit /
Statement of responsibility, etc.	Philip Kotler, Hermawan Kartajaya and Iwan Setiawan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, N.J. :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 188 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kartajaya, Hermawan,
Dates associated with a name	1947-.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Setiawan, Iwan.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	120903
913 ## -
--	N
989 #7 -
--	20230822095114.0
--	1401800014
--	1430738153

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 KOT	BK0043969	09/21/2023	c.032809	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 KOT	BK0043968	09/21/2023	c.032810	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 KOT	BK0042279	09/21/2023	c.033277	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415 KOT	BK0042277	09/21/2023	c.033278	09/21/2023	Books