Global marketing and advertising : understandung cultural paradoxes /
de Mooij, Marieke.
Global marketing and advertising : understandung cultural paradoxes / by Marieke de Mooij. - 3rd ed. - London : Sage, 2010. - xvii, 322 p. : ill ; cm.
Includes index.
9781412970419 : $99.99
Target marketing.
Global marketing and advertising : understandung cultural paradoxes / by Marieke de Mooij. - 3rd ed. - London : Sage, 2010. - xvii, 322 p. : ill ; cm.
Includes index.
9781412970419 : $99.99
Target marketing.