Global marketing and advertising : (Record no. 4897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00709cam a22002172 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000022126 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120904s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412970419 : |
| Terms of availability | $99.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | de Mooij, Marieke. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing and advertising : |
| Remainder of title | understandung cultural paradoxes / |
| Statement of responsibility, etc. | by Marieke de Mooij. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 322 p. : |
| Other physical details | ill ; |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120904 |
| 989 ## - | |
| -- | 20230822095114.0 |
| -- | 1430738153 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | HF 5415.127 DEM | BK0044522 | 09/21/2023 | c.033095 | 09/21/2023 | Books |