Consumer behaviour
Hogg, Gillian.
Consumer behaviour [electronic resource] / Consumer behavior Gillian Hogg. - London : Henry Stewart Talks, 2012. - 1 streaming video file (22 min.) : digital, mono., SWF file, sd., col. - Principles of marketing : guidelines for effective practice . - Henry Stewart talks. Marketing & management collection. Principles of marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+.
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Consumer behaviour [electronic resource] / Consumer behavior Gillian Hogg. - London : Henry Stewart Talks, 2012. - 1 streaming video file (22 min.) : digital, mono., SWF file, sd., col. - Principles of marketing : guidelines for effective practice . - Henry Stewart talks. Marketing & management collection. Principles of marketing .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+.
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.