MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02163ngm a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000022666 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
HSTalks |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230921135030.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr|cna|||a|||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vz|czazum |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130121s2012 enk|||||||||||s|||v|eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
HST3332 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hogg, Gillian. |
| Relationship |
spk |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Gillian Hogg. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Consumer behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Henry Stewart Talks, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 streaming video file (22 min.) : |
| Other physical details |
digital, mono., SWF file, sd., col. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Principles of marketing : guidelines for effective practice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Animated audio-visual presentation with synchronized narration. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title frames. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Changing nature of the consumer -- The modern consumer -- What a product is -- Consumer value -- Segmentation -- Value and values -- Understanding consumers -- Confectionary example -- Consumer decision making -- Types of consumer decision -- Situation influences -- Problem recognition -- Information searches -- Influences on searches -- Evaluation of alternatives -- Decision rules -- Brand vs. price -- Perceived risk -- Types of risk -- Reaction to risk -- Risk reduction -- Influences on purchase -- Post purchase. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to subscribers. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preferences. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Henry Stewart talks. |
| Name of part/section of a work |
Marketing & management collection. |
| -- |
Principles of marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST139.3332&c=250">http://hstalks.com/lib.php?t=HST139.3332&c=250</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://hstalks.com/lib.php?t=HST139&c=250">http://hstalks.com/lib.php?t=HST139&c=250</a> |
| Materials specified |
Series |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
130212 |
| 989 ## - |
|---|
| -- |
20230822095114.0 |
| -- |
1430738153 |