Marketing 3.0 : from products to customers to the human spirit /
Kotler, Philip.
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill.
Includes bibliographical references and index.
Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.
9780470598825 : US$50
9786612687501
Marketing.
HF5415 / .K68 2010
Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken, N.J. : Wiley, c2010. - xv, 188 p. : ill.
Includes bibliographical references and index.
Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.
9780470598825 : US$50
9786612687501
Marketing.
HF5415 / .K68 2010