Chinhoyi University Of Technology OPAC

Marketing 3.0 : (Record no. 5236)

MARC details
000 -LEADER
fixed length control field 01811cam a22003611a 4500
001 - CONTROL NUMBER
control field 0000023194
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135040.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111213s2010 njum ob w001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470598825 :
Terms of availability US$50
024 8# - OTHER STANDARD IDENTIFIER
Standard number or code 9786612687501
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K68 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing 3.0 :
Remainder of title from products to customers to the human spirit /
Statement of responsibility, etc. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 188 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan,
Dates associated with a name 1947-.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Wiley InterScience (Online service)
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Kotler, Philip.
Title Marketing 3.0.
Place, publisher, and date of publication Hoboken, N.J. : Wiley, c2010
International Standard Book Number 9780470598825
Record control number (DLC) 2010481994
-- (OCoLC)503640358.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 130514
913 ## -
-- N
989 #7 -
-- 20230822095114.0
-- 1401800014
-- 1430738153
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415 KOT BK00455370 09/21/2023 c.034974 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415 KOT BK00455373 09/21/2023 c.035049 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415 KOT BK00455379 09/21/2023 c.034973 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415 KOT BK00458653 09/21/2023 c.035051 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   HF 5415 KOT BK00455376 09/21/2023 c.035050 09/21/2023 Books
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